You and your network of co-researchers are, or can be, a center of marketing thought! More than ever before, cutting-edge researchers are found in all types of universities and in numerous countries, collaborating across vast distances and time zones. What is our exemplar of a center of marketing thought for 2012? Centers of marketing thought have become more diffuse and virtual. Heartfelt thanks to these co-sponsors for their contributions to the reception and to the video that will debut Saturday evening.

Northwestern University represents 1987 and marketingвЂ™s maturation as a rigorous discipline encompassing diverse research methodologies and innovations in education. Representing 1962 and the subsequent era is The Ohio State University, which saw developments such as the meeting which laid the foundation for the Association for Consumer Research. The University of Illinois represents the early years, after the AMA was founded there in 1937. This is AMAвЂ™s 75th anniversary, so donвЂ™t miss the festivities at our special Saturday evening reception, which is co-sponsored by three exemplars of centers of marketing thought 75, 50, and 25 years ago. Preface and Acknowledgments Welcome to the 2012 American Marketing Association Summer EducatorsвЂ™ Conference and to Chicago, the home of American Marketing Association. Printed in the United States of America Publication Director: Andy Seagram Cover Design: Kristina Walton Compositor: Marie Steinhoff, Southeast Missouri State University ISSN: 0888-1839 ISBN: 0-87757-350-6 No part of the material protected by this copyright notice may be reproduced or used in any form or by any means, including electronic, mechanical, photocopying, recording, Web distribution, information storage and retrieval systems, or any other means, without the written permission of the American Marketing Association В© Copyright 2012, American Marketing Association All rights reserved. Walsh, West Virginia University Karen Page Winterich, Pennsylvania State University Alex R. Suter, Oklahoma State University Michael F. Smith, University of Arkansas Alina Sorescu, Texas A&M University Shrihari (Hari) Sridha, Pennsylvania State University Tracy A. Robson, University of Leeds Saeed Samiee, University of Tulsa Ronn J. Rigdon, Georgia State University Matthew J. Richards, University of Tennessee at Chattanooga Edward E. Palmatier, University of Washington DoreГ©n Pick, Freie Universitaet Berlin Keith A. Muehling, Washington State University Robert W. Martin, Colorado State University MarГa Pilar MartГnez-Ruiz, University of Castilla-La Mancha Darrel D. Mantrala, University of Missouri Detelina Marinova, University of Missouri Kelly D. Laczniak, Iowa State University Cait Poynor Lamberton, University of Pittsburgh Murali K. Hughes, Michigan State University Robert V. Houston, Texas Christian University Douglas E. Haws, Texas A&M University Christian Hinsch, Grand Valley State Mark B. Gwinner, Kansas State University Maik Hammerschmidt, University of Goettingen Kelly L. Gremler, Bowling Green State University Kevin P. Frambach, VU University Amsterdam Dwayne D. Todd Donavan, Colorado State University Andreas Eggert, University of Paderborn Tomas Falk, EBS Business School Ruud T. Carlson, Saint Louis University June Cotte, University of Western Ontario D. Scheer, University of Missouri Track Chairs Brad D. Arnold, Oklahoma State University Lisa K. Marketing in the Socially-Networked World: Challenges of Emerging, Stagnant, and Resurgent Markets Editors Todd J. MARKETING IN THE SOCIALLY-NETWORKED WORLD Challenges of Emerging, Stagnant & Resurgent Markets EDITORS TODD J. WINTER/SUMMER EDUCATORSвЂ™ CONFERENCE PROCEEDINGS

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